Advertising pervades every part of society. The products we use in our homes, the clothes we wear, the programs we watch on television, the books we read, the places we shop and go for recreation—all of these things are affected by advertising.

Assignment: Brainstorm on your product. You can create a new product or put a new twist to an already existing one. Then write a Copy Platform (10.7, page 175 and Appendix C) as a Word document. A copy platform is a way of gathering information about a product and matching it with the advertising situation. Use the example in the book as your guide. You should use bullet points as needed and sentences when needed. You must include all of the following elements:





Y