I need a report written by the CFO of a UK based company to its board of directors that outlines options available on the capital market for attaining 50 million pounds in capital to finance expansion projects across national boarders. Each option must be evaluated and both advantages and disadvantages of the options must be presented. Also, an overall decision must be made on why the CFO recommend the company use the selected approach(options). Additionally, the board of directors are risk adverse, so there must be an analysis done on derivates (futures, forwards, options and swaps) that can be used to hedge foreign exchange risk.

My family was devastated by Hurricane Katrina in August of 2005 living in the New Orleans area, I wanted to write about how the disaster destroyed our home but actually made our family closer because of the tight living quarters etc, while we recovered from the storm. Challenges included gutting our house (12 feet of water inside), cleaning, rebuilding, etc.

 Write a case study on segmentation, targeting and positioning for a retail outlet of your choice (example, Zara, Carrefour, House of Fraser etc.). Your report should include: 1. A brief introduction to the company and its products 2. A theoretical literature review on the following concepts – segmentation, targeting and positioning 3. A detailed description of variables used by the retail outlet of your choice to segment the market – please support your answer with examples. 4. An insight into customers targeted by your chosen retail outlet. An evaluation of the attractive of the target segment using Porters five force model. 5. POP and POD’s for your chosen service. 6. Draw a perceptual map that will help you analyse the market position of your chosen retail outlet. Please ensure you provide both in-text citations as well as a bibliography at the end. The course Learning Outcome (CLO) this report helps to test is as follows: • Apply market segmentation and target marketing strategies considering the different stages of product life cycle for the purpose of ensuring updated product offerings to the right customers and to counter the competition It covers concepts from Chapter 8 and 10.