Read the book on An Innovation Failure at JC Penney: Its Causes and Consequences” on pages 436-437 and answer the following questions;

1. The new CEO tried to be innovative. Were the innovations introduced, more incremental or more novel? Please explain.

2. Do the innovations implemented by JCP sound interesting to you? Would you shop at a store with these features? Why or why not?

3. What are the reasons that the innovations implemented by the new CEO failed?

4. What recommendations do you have for turning around the performance of JCP?