March, 2009
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What was Zappos’ strategy for entering the retail footwear market?
Choose one of the following two prompts to answer: 1. What was Zappos’ strategy for entering the retail footwear market? What is its value proposition? How sustainable is Zappos’ competitive position in the market? How difficult would it be for others to imitate its position? 2. What is your recommendation with regard to the warehouse decision?