Similarly, declining sales in their home markets has forced many US and European
companies to relocate China firmly to the centre of their long-term global growth strategies.
Write a specific issue about the Trademark Protection in relation
For this research paper, write a specific issue about the Trademark Protection in relation to Luxury Goods Market in CHINA – refer to the attachment(s) of class reading and PowerPoint slides.
Write a specific issue about the Trademark Protection in relation to Luxury Goods Market in CHINA
General Guideline
For this research paper, write a specific issue about the Trademark Protection in relation to Luxury Goods Market in CHINA – refer to the attachment(s) of class reading and PowerPoint slides.
There are also question we have discussed in class (specific issues), please kindly briefly discuss those ones with own view, use those issues as an introductory for the paper (you may refer to ppt slide 33-42 (for those issues professor had addressed in class).
Please then write about any specific issue that was not discussed in class in relation to Trademark Protection and the Luxury Goods Market (in China).
Kindly provide your research idea once you have settled, I would like to have a look before you proceed with the issued you located.
Additional
1) Include both Footnote and Bibliography (does not count toward the total wording)
2) kindly referencing.
More Details:
In addition, the challenge of China market entry has become an increasingly important
one of Western companies of all shapes and sizes.
Despite a difficult economic climate in Europe and the United States, China’s economy
has continued to grow by double-digit rates over the last couple of years.
Additionally, with the country poised to overtake the US as the second largest global economy by
2020 and destined to remain an engine of global growth for the next decade,
understanding how to enter large and complex market has become critical to most companies in the B2B sphere.