Students will complete a brainstorming activity and reflection
Using the information provided in the Client Overview, students will complete a brainstorming activity and reflection. First, students should refer back to the concepts learned in Chapter 2: Strategy and Branding and Chapter 6:
Students will complete a brainstorming activity and reflection
Using the information provided in the Client Overview, students will complete a brainstorming activity and reflection.
First, students should refer back to the concepts learned in Chapter 2: Strategy and Branding and Chapter 6:
Concepts and Design in order to develop an advertising objective. Submissions without a clear advertising objective will be penalized.
Next, students should set a timer for 10-15 minutes and brainstorm as many creative ideas as possible. Repeat until you have at least five good creative ideas.
Finally, students should write a 3-5 paragraph paper reflecting on the brainstorming experience, addressing the following:
What details from the client overview influenced your advertising objective?
What details from the client overview influenced your creative ideas?
Did you find brainstorming challenging?
Is there any additional research or information you need to refine your ideas or propose new ones?
Include any additional thoughts about the experience.
Your paper should be formatted in APA format with any references included at the end.
More Details:
What Is Brainstorming?
Madison Avenue advertising executive Alex Osborn developed the original approach and published it in his 1953 book, “Applied Imagination.” Since then, researchers have made many improvements to his original technique.
The approach described here takes this research into account, so it’s subtly different from Osborn’s approach.
Additionally, brainstorming combines a relaxed, informal approach to problem solving with lateral thinking. It encourages people to come up with thoughts and ideas that can, at first, seem a bit crazy.
Therefore, during brainstorming sessions, people should avoid criticizing or rewarding ideas.
Lastly, you’re trying to open up possibilities and break down incorrect assumptions about the problem’s limits. Judgment and analysis at this stage stunts idea generation and limit creativity.