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Identify and discuss three main threats and three main opportunities

identify and discuss three main threats and three main opportunities that should be considered by Apollo in expanding its global reach within southeast Asia and Eastern Europe

Identify and discuss three main threats and three main opportunities

Using appropriate concepts and theories from Block 2, Session 2, identify and discuss three main threats and three main opportunities that should be considered by Apollo in expanding its global reach within southeast Asia and Eastern Europe. (25 marks)

Using the concepts of convergence, divergence and crossvergence, explore how Apollo can tackle institutional and cultural differences for management when turning itself into a multinational through combining ‘global knowledge’
with ‘local needs’. (25 marks)
From a marketing perspective, what are the benefits and challenges for Apollo as it expands globally?(25 marks)

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The address reflected Kennedy’s confidence that his administration would chart a historically significant course in both domestic policy and foreign affairs.

The contrast between this optimistic vision and the pressures of managing daily political realities at home and abroad would be one of the main tensions running through the early years of his administration.

Despite the challenges he faced while in office, Kennedy consistently ranks high in public opinion ratings of U.S. presidents. He was assassinated before the end of his term on November 22, 1963.

Foreign Policy

Kennedy’s foreign policy was dominated by American confrontations with the Soviet

Union, manifeste d by proxy wars in the early stage of the Cold War and coming to the brink of nuclear war with the Cuban Missile Crisis.

His administration was characterize d by a policy of containment, and a new support for

third world countries and their nationalist movements.

More so, Kennedy’s management style differed from his predecessor, Dwight

Eisenhower, favoring an organizational structure of a wheel with all spokes leading to the president.

As one of his first presidential acts, Kennedy asked Congress to create the Peace Corps.

Also, through this program, still in existence today, Americans volunteer to work in

underdeveloped nations in areas such as education, farming, health care, and construction.

Lastly, the organization grew to 5,000 members by March of 1963 and 10,000 the following year. Since 1961, over 200,000 Americans have joined the Peace Corps, serving in 139 countries.

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