Marketing Management-Write a case study on segmentation, targeting and positioning for a retail outlet of your choice (example, Zara, Carrefour, House of Fraser etc.)
Write a case study on segmentation, targeting and positioning for a retail outlet of your choice (example, Zara, Carrefour, House of Fraser etc.). Your report should include: 1. A brief introduction to the company and its products 2. A theoretical literature review on the following concepts – segmentation, targeting and positioning 3. A detailed description of variables used by the retail outlet of your choice to segment the market – please support your answer with examples. 4. An insight into customers targeted by your chosen retail outlet. An evaluation of the attractive of the target segment using Porters five force model. 5. POP and POD’s for your chosen service. 6. Draw a perceptual map that will help you analyse the market position of your chosen retail outlet. Please ensure you provide both in-text citations as well as a bibliography at the end. The course Learning Outcome (CLO) this report helps to test is as follows: • Apply market segmentation and target marketing strategies considering the different stages of product life cycle for the purpose of ensuring updated product offerings to the right customers and to counter the competition It covers concepts from Chapter 8 and 10.