What travels faster – fake news or the truth? How does that happen?
use upload document as reference. What travels faster – fake news or the truth? How does that happen?
What travels faster – fake news or the truth?
How does that happen?
only use upload document as reference.
What travels faster – fake news or the truth?
How does that happen? Is there an example you can cite to illustrate that. What is the network effect? What is “lift” in marketing terms and why does the author impress that as important?
Furthermore, what is personalized mass persuasion?
In addition, what is digital marketing’s dirty secret according to Sinal?
Also, Sinal cites Marc Pritchard, the CEO of P&G’s speech in 2017 at the IAB when he told the digital marketing industry to get its act together in terms of transparency.
What did he do to prove his point and what was the result?
What is hypersocialization and how does that help make messages contagious?
What does he mean by the attention economy and how does the Hype Machine feed off it?
More so, What does Sinal think we need to do to build a better Hype Machine?
After reading this book, what changed for you regarding social media and your responsibility as a marketer?
More Details
In addition, a new study by three MIT scholars has found that false news spreads more rapidly on the social network Twitter than real news does — and by a substantial margin.
Also, “We found that falsehood diffuses significantly farther, faster, deeper, and more broadly than the truth, in all categories of information, and in many cases by an order of magnitude,” says Sinan Aral, a professor at the MIT Sloan School of Management and co-author of a new paper detailing the findings.
In conclusion, “These findings shed new light on fundamental aspects of our online communication ecosystem,” says Deb Roy, an associate professor of media arts and sciences at the MIT Media Lab.