You will exemplify the connections between advertising theory and practice via your critical comparison of two contemporary advertising case studies. The analysis will be based in theoretical ideas raised in the module. The essay format will allow you to demonstrate: a] analytical depth and detail; b] understanding of the issues raised; c] the ability to develop a sustained argument; and d] a greater degree of reflection and contemplation than other forms of assessment (such as verbal debate or written examination) would permit. The assessment will test your skills of organisation, communication, research and critical engagement.