The case discusses the challenges d.light Design faces in bringing their products to the Indian market.
The following questions are designed to guide your thinking recommend that you address each of the questions but not necessarily the structure of the report. Note that your analyses and responses should demonstrate an application of the key concepts introduced during the course.
Please see the handout on report structure and length also available on portal.
 Evaluate how well the different channel options or channel services. What are the challenges associated with choosing each of the channel options?
4. Which channel should d.light Design choose and why? Is there a potential for channel conflicts?
5. Using the data in the case, can d.light Design “do well” as well as “do good”  cost  and current personnel and overhead investments in place in India? Use the figures in the case to defend your answer and assume for this analysis  cost permit the channel strategy you chose above.