Comparisons of different campaigns or in-depth analysis of the same campaign are acceptable. The portfolio should be presented as a digital product, you are free to use any Office software (Word, PowerPoint, etc.) or any other software that allows for a combination of text and images, provided that you can upload a PDF copy onto Blackboard. If you are using examples from print media or outdoors, please, take pictures and include those in your portfolio. Please make sure to include all relevant details for each example used, e.g. date in which the advert was aired or published, time of the day, length of the ad, vehicle, duration of the campaign, original format, etc.