previous: theatrical release posters, storyboard, multiplane camera, production stills, motion picture magazines, fan letters, press interviews, film reviews, press releases…Next: the TRAILER project Primary Source analysis, presentation, and discussion- originated in 1910s- originally shown after the feature – production monopoly for about forty years beginning in 1940by the National Screen Service- advertising compiled from preproduction, or early-stageshooting & stock music or music that will appear in the film primary sources of cinemaprevious: theatrical release posters, storyboard, multiplane camera, production stills, motion picture magazines, fan letters, press interviews, film reviews, press releases…Next: the TRAILER project Primary Source analysis, presentation, and discussion- originated in 1910s- originally shown after the feature – production monopoly for about forty years beginning in 1940by the National Screen Service- advertising compiled from preproduction, or early-stage shooting & stock music or music that will appear in the film Primary source: the trailer – often tells a different story thanthe film, but why?Linda Obst, Sleepless in Hollywood, 85.on the 10-point marketing plan for Inception, 2010