A company description that explains why your business exists. This explains what do you do, who is your target clientele, and how you meet their needs better than your competitors. Extensive market analysis, which includes the economics of your area, your target market share, how your pricing and margins fit the market, the needs of your customers, etc. Details about your business operations, including an explanation of your management approach, legal and structural organization, ownership profile, product line, intellectual property concerns, and marketing strategy. Thorough financial projections based on your market analysis, company goals, and financial history. This includes balance sheets, expected payroll, cash flow estimates, and capital expenditure plans for the next five years.