Strategic Marketing Review – Demonstrate a critical awareness of the complex nature of international trade
1. Demonstrate a critical awareness of the complex nature of international trade, its main actors, the legal frameworks and institutions and their major issues;
2. Critically analyse and evaluate the trade exchanges at both quantitative and qualitative level;
3. Demonstrate detailed knowledge of the main trade, investment and promotion tools;
4. Demonstrate understanding and capability to elaborate an articulated export strategy for an international company, comprehensive of all the main phases and with discussion of its critical issues;