Find three new products (either online or at traditional retailers). Answer the following questions, describing the products and rate each on a scale of 1 to 5 based on the level of innovation: How does this product develop the company’s existing brand? What classification and type of product is it? What is the pricing strategy – high to recover development costs and build esteem or low to build its customer base? For each product’s company, answer the following questions in terms of the individual products evaluated: Do you think that these companies are risk adverse? What might prompt companies to take more risks?