How has the sports industry evolved in the last 10 years? How has your relationship to the sports industry changed in the last 10 years? What do you anticipate your future looking like in the sports marketing industry? Where do you see yourself ending up within the global sport ecosystem? What do you predict will be the potential challenges for sports marketers in the future? What do you foresee as potential opportunities for sports marketing growth and expansion? How have recent advancements in technology benefited sports marketing? How do you think technology will enhance or improve sports marketing moving forward? How do you think sports media and consumption will change for fans in the future? Do you see this as a positive or negative effect on the sports marketing industry?