For this assignment you will need to address (using research evidence to back up points made):- Definition of the health problem itself (area of focus for the health-related product or health promotion campaign) The importance of this health problem in terms of the burden to society Factors that contribute/ relate/ predict the problem. Underlying issues behind these factors. People affected by the problem (target group) Within the target group identify those most likely/ most able to change. I am targeting Healthy family focus (on eating habits).