select one (1) successful campaign and one (1) horrible campaign in public relations. Any areas, topics, practice, or campaigns that are related to PR can be considered. But the case you select for the assignment should be recent case implemented or practiced between 2015 to 2019. – Provide your analysis, including the following components: o Basic information: Name of the campaign, related organization, dates o Summary of the public relations program or campaign: Goals and objectives, target audiences, key messages, used media tools and outlets o What type(s) of PR is this? (e.g., crisis management, CSR, marketing PR, global PR and so on). o Why is it relevant for a successful or horrible campaign? Provide your opinion with evidence including following perspectives and more: – Effective in planning? Ethical? Creative? o What did the company do right? or Wrong? o As a PR professional, how would you do things differently? or What would you keep the same? o How it was covered by mainstream media and social media outlets? Any take a ways or suggestions? o What did you learn about public relations by doing this exercise?