Ethical Branding in Franchising- Explain brand relationship management in accordance with ethical issues
Please answer these 5 questions based on the information from the Chapter pages attached!!!! 1 Explain brand relationship management in accordance with ethical issues. 2 Discuss the components of brand relationship quality in relation to ethical principles. 3 Analyze brand citizenship behaviors in connection with ethical issues. 4 Discuss the interactions between brand equity and ethics. 5 Reflect on the importance of ethical branding in franchising.