Briefly describe your product or service detailing the need it will meet in the marketplace; and where it fits in the product life cycle. Present a marketing strategy that integrates target market, channels of distribution, pricing and promotion into a viable plan for your first 12 months Discuss how you will differentiate your product or service from current or anticipated competitors in terms of product features focused on the target market, channels of distribution, pricing and promotion Discuss how technology including e-business and social media can enhance your marketing strategy.