July, 2021
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The selection of components from the marketing communications mix
To aid in developing your ability to make good marketing communications choices, this Practitioner Application centers on the selection of components from the marketing communications mix.
The selection of components from the marketing communications mix
Your M1 readings included five articles profiling the components of the marketing communications mix: advertising, personal selling, sales promotion, public relations, and direct marketing.
Healthcare marketers must be very familiar with each category in order to make prudent selections when devising communicative plans for their given
establishments.
To aid in developing your ability to make good marketing communications choices, this Practitioner Application centers on the selection of components from the marketing communications mix.
Specifically, you are to place yourself in the role of Marketing Communications Manager for a soon-to-be-established home health agency based in the city of your choice.
(An actual city must be selected as this assignment calls for
formal market research.)
More so, the entity will be known as Scarborough Home Health and it will offer the usual and customary array of services provided by home health agencies.
(If you aren’t familiar with home health agencies and their associated services,
conduct Internet research or visit a local provider to gain a proper understanding.)
Additionally, noting the competitive nature of the market, the Administrator of the agency
has expressed desires to proficiently reach clients in order to attract their patronage and
he has requested a report containing your marketing communications
recommendations.
(As the Administrator indicates that the agency is in a competitive market,
the city you select must mirror this attribute.
Also, smaller municipalities likely will not qualify.
As such, moderately-sized or larger municipalities should be selected.)
Think deeply about the particular product line (i.e., home health services),
the city in which the services will be in offer, and the various communicative options available for reaching patients
(i.e., advertising, personal selling, sales promotion, public relations, direct marketing).
Evaluate the company using Warren Buffet’s 15 percent rule
Using the financial statement information for Ford (F) evaluate the company using Warren Buffet’s 15 percent rule. Replicate Table 1.1 in Excel. Is Ford an attractive investment?
Evaluate the company using Warren Buffet’s 15 percent rule
15 Percent Rule Instructions
Using the financial statement information for Ford (F) evaluate the company using Warren Buffet’s 15 percent rule. Replicate Table 1.1 in Excel.
Is Ford an attractive investment? Why or why not?
More Details:
Who hasn’t heard of Warren Buffett—one of the world’s richest people, consistently ranking high on Forbes’ list of billionaires?
His net worth was in list at $80 billion as of Oct. 2020.1 Buffett is known as a business man and philanthropist.
But he’s probably best for being one of the world’s most successful investors. Which is why it’s not surprising that Warren Buffett’s investment strategy has reached mythical proportions.
Buffett follows several important tenets and an investment philosophy that is widely followed around the globe.
So just what are the secrets to his success?
Read on to find out more about Buffett’s strategy and how he’s in management to amass such a fortune from his investments.
Warren Buffett was born in Omaha in 1930. He developed an interest in the business world and investing at an early age including in the stock market.
Buffett started his education at the Wharton School at the University of Pennsylvania before moving back to go to the University of Nebraska, where he received an undergraduate degree in business administration.
Buffett later went to the Columbia Business School where he earned his graduate degree in economics.
The “Buffett Rule” was part of the tax plan by President Barack Obama in 2011.
It was a fair share tax and got its name from billionaire investor Warren Buffett who famously in state that it was wrong that he pays a lower tax rate than his secretary.1
Attachments
Differentiate among several types of shock: cardiogenic
Differentiate among several types of shock: cardiogenic, hypovolemic, obstructive, distributive, and septic. Explain the pathophysiology of each.
Differentiate among several types of shock: cardiogenic, hypovolemic
Differentiate among several types of shock: cardiogenic, hypovolemic, obstructive, distributive, and septic.
Explain the pathophysiology of each.
Discuss the risks of morbidity and mortality and the preparation and prevention measures for one type of natural disaster
Explain how to set up for disaster closet in the emergency department. What items should it contain? Who should have access?
Should it be locked? What type of drills should be conducted?
Elaborate on the pathophysiology of burns.
Differentiate between first, second, and third degree burns. What are the potential complications of each?
More so, discuss the pathogenesis and progression of ebola. What safety concerns were in address during the 2014 outbreak?
More Details:
In addition, there are only four major categories of shock, each of which is mainly related to one of four organ systems.
Hypovolemic shock relates to the blood and fluids compartment while distributive shock relates to the vascular system;
cardiogenic shock arises from primary cardiac dysfunction; and obstructive shock arises from a blockage of the circulation.
Hypovolemic shock is due to intravascular volume loss and is treat by fluid replacement with balanced crystalloids.
More so, distributive shock, on the other hand, is a state of relative hypovolemia resulting from pathological redistribution of the absolute intravascular volume and is treat with a combination of vasoconstrictors and fluid replacement.
Also, cardiogenic shock is due to inadequate function of the heart, which shall be treat, depending on the situation, with drugs, surgery, or other interventional procedures.
In obstructive shock, hypoperfusion due to elevated resistance shall be treat with an immediate life-saving intervention.
Lastly, the new classification is intend to facilitate the goal-driven treatment of shock in both the pre-hospital and the inpatient setting.
A uniform treatment strategy should be in establishment for each of the four types of shock.
Attachments
Using the 2020 financial statement information for Ford
Using the 2020 financial statement information for Ford (F) combined with the Valueline survery, score Ford (F) based on the 10 original screening criteria. (Make a spreadsheet)
Using the 2020 financial statement information for Ford
Graham Investment Criteria Spreadsheet
In addition to your spreadsheet, you will need to provide answers to the following questions:
1. Using the 2020 financial statement information for Ford (F) combined with the Valueline survery, score Ford (F) based on the 10 original screening criteria. (Make a spreadsheet)
2. Secondly, would Ford make it to the second round? Why or why not?
3. Thirdly, now assume Ford passes the initial round. Would it be considered a buy after going through the second round? Why or why not?
4. Also, what was the criteria for the Rea-Graham fund?
5. Lastly, now look at Ford based on the new reduced criteria. Would Ford be included as a candidate for investment? Why or why not?
More Details:
In addition, we take you into our Ford+ plan to transform the customer experience, generate deep loyalty and create value through always-on customer relationships
– including leading the electric-vehicle revolution in areas of strength and providing must-have connected products and services.
More so, this event includes forward-looking statements. Forward-looking statements are based on expectations, forecasts,
and assumptions by our management and involve a number of risks, uncertainties, and other factors that could cause actual results to differ materially from those stated.
For a discussion of these risks, uncertainties, and other factors, please see “Item 1A. Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2020, as updated by subsequent Quarterly Reports on Form 10-Q and Current Reports on Form 8-K.
In addition, This event includes forward-looking statements.
Forward-looking statements are based on expectations,
forecasts, and assumptions by our management and involve a number of risks, uncertainties, and other factors that could cause actual results to differ materially from those stated.
Lastly, for a discussion of these risks, uncertainties, and other factors, please see “Item 1A. Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2020, as updated by subsequent Quarterly Reports on Form 10-Q and Current Reports on Form 8-K.
Attachments
Analyze the increased complexity of care among older adults
Analyze the increased complexity of care among older adults. Your supervisor needs to make sure that each of the in-service topics will be covered by someone, so she is asking the staff to communicate their topic preference.
Analyze the increased complexity of care among older adults
Module 02 Content
Course Competency:
Analyze the increased complexity of care among older adults.
Your supervisor needs to make sure that each of the in-service topics will be covered by someone, so she is asking the staff to communicate their topic preference.
Below is the list of problems your supervisor wants the nursing staff
to be able to teach older adult clients (and/or their family members) about.
In-service Topic Options:
Hypertension
Diabetes
Coronary artery disease
Depression
Dementia
Polypharmacy
Increased risk of falls
Also, Vison/hearing impairment
Nutrition and hydration
Your supervisor has asked you to submit a 1-page proposal, written using proper spelling, grammar, and APA, which addresses the following:
Identify the client problem your in-service will address.
Describe at least 5 consequences of the client problem as it relates to the health, safety, and well-being of older adults.
Explain your rationale for choosing the client problem you selected.
Submit your completed assignment to the drop box below.
In addition, please check the Course Calendar for specific due dates.
Save your assignment as a Microsoft Word document. (Mac users, please remember to append the “.docx” extension to the filename.)
More so, the name of the file should be your first initial and last name, followed by an underscore
and the name of the assignment, and an underscore and the date.
Also, an example is shown below:
References from the modules:
Common Biological Theories of Aging
Lastly, the common biological theories that explain the aging process include:
Free Radical Theory
Cross Linkage Theory
Biological Clock Theory
Wear and Tear Theory
Reflect an actual conflict, accountability conversation and negotiation
Each assignment will reflect an actual conflict, accountability conversation and negotiation that each student has personally experienced in their own life, preferably in the last 12-18 months.
Reflect an actual conflict, accountability conversation and negotiation
DETAILS: Each assignment will reflect an actual conflict, accountability conversation and negotiation that each student has personally experienced in their own life, preferably in the last 12-18 months.
If you are having a challenge with this, please talk to the professor well in
advance of the deadlines to discuss your options.
Plagiarism, ghost-writing and sloppy APA adherence are simply unacceptable for a 4th year University course.
If you are struggling with your assignments or do not understand the requirements, it is your responsibility to get clarity and assistance before the assignment is due.
LENGTH: Students will complete three (3) 7-9 page analysis and reflection assignments based on each of the three frameworks studied throughout the course
and applied to three personal conflicts you have experienced in the last 12 -18 months.
FORMAT: Use APA 7th edition style including 12pt font, Times New Roman, double-spaced, 1- inch margins, page numbers.
APA formatted sub-headings in a paper are an excellent way to organize your ideas and
let the reader know where your ideas are moving next (HINT!)
Be sure to structure your paper as follows: a title page (1 page), reference page (1 page) and 5-7 pages of quality analysis and reflection = 7-9 page paper.
CITATIONS & REFERENCES: Each assignment will have 6-8 in-text citations using at least three (3) different academic sources:
a minimum of 3 from the original textbook, and
a minimum of 3 from other course material or approved academic resources.
Non-academic sources may be used to support your work, however blogs,
social media outlets, Wikipedia, Buzzfeed, Dictionaries, etc.
are NOT acceptable sources for these 6-8 references (so you can use other quotes,
blogs, etc. but they do not count towards
this requirement).
Attachments
Discuss how the selected study demonstrates or does not
Please use the article provided to write an Article Analysis. discuss how the selected study demonstrates or does not demonstrate the dimensions of ABA.
Discuss how the selected study demonstrates or does not demonstrate the dimensions of ABA
Please use the article (empirical study) provided to write an Article Analysis.
Using APA guidelines, discuss how the selected study demonstrates or does not demonstrate the dimensions of ABA.
Introduce your article with a summary of the study (1 paragraph).
Give specific examples of how the article you selected aligns with the still current
dimensions of ABA as discussed by Baer, Wolf and Risely (1987).
Include in text APA citations from both articles throughout.
Conclude your paper with a reflection on the value of using the still current dimensions of applied behavior analysis when selecting interventions in practice.
(EVALUATION OF AN ENHANCED STIMULUS–STIMULUS PAIRING PROCEDURE TO INCREASE EARLY VOCALIZATIONS OF CHILDREN WITH AUTISM BARBARA E. ESCH, JAMES E. CARR, AND LAURA L.
GROW WESTERN MICHIGAN UNIVERSITY )
Using the Seven Dimensions of ABA
1) Firstly, Generality,
2) Secondly, Effective,
3) Thirdly, Technological,
4) Applied,
5) Conceptually
Systematic,
6) Analytic,
7) Behavioral.
More Details:
This week we are taking a deeper look into the field of Applied Behavior Analysis, otherwise referred to as
“ABA.’ ABA) is based on evidenced-based scientific methods using the 7 dimensions (Baer, Wolf, Risley, 1968) that all practitioners should follow.
It is important that an individual’s treatment plan has goals following these 7 dimensions:
1) Firstly, Generality,
2) Effective,
3) Technological,
4) Applied,
5) Conceptually Systematic,
6)Also, Analytic,
7) Lastly, Behavioral.
More so, the ultimate goal of a Behavior Analyst is to bring about meaningful change to their children and families and for that change to occur in situations other than where it was explicitly taught, (i.e., community, school, with family members, etc.).
Lastly, that meaningful change can happen when Behavior Analysts are using the 7 dimensions of ABA #getacab.
Attachments
Implementing an Business Intelligence/Business Analytics system
Business Intelligence/Business Analytics Implementation Your manager has tasked you with developing a proposed approach for implementing an Business Intelligence/Business Analytics system in your organization.
Implementing an Business Intelligence/Business Analytics system
Option #2: Business Intelligence/Business Analytics Implementation
Your manager has tasked you with developing a proposed approach for implementing an Business Intelligence/Business Analytics system in your organization.
Milestone 1 – Organization Proposal- this has already been done- see file that is attached.
Milestone 2 – System Diagram and Information System Personnel Considerations
For this milestone, you are required to submit a system diagram of the Business Intelligence/Business Analytics system.
The design should contain the databases, software application areas, and the business user groups which will use their respective software applications.
Your deliverable should also contain a discussion of the rationale behind inclusion of each of the components in your system diagram.
A system diagram for a Business Intelligence/Business Analytics environment should describe the data sources both internal and external,
the data warehouse components including data marts, and the business analytics section to include its internal and external data sources, and the user communities for both BI and BA.
The second part of this assignment is an analysis of considerations for information
systems personnel regarding the implementation of this new system.
Examples of considerations are staffing levels and training.
Ensure you provide justifications for why these considerations are important.
Your Milestone 2 deliverable should be at least 4-5 pages (excluding the title
and reference pages) and written according to the CSU Global Writing Center (Links to an external site.).
More so, Business intelligence (BI) leverages software and services to transform data into
actionable insights that inform an organization’s strategic and tactical business decisions.
Lastly, BI tools access and analyze data sets and present analytical findings in reports, summaries,
dashboards, graphs, charts and maps to provide users with detailed intelligence about the state of the business.
Attachments
Research a proposed accounting standard for the current or prior year
Research a company’s financial statements and to research a proposed accounting standard for the current or prior year (asset type transactions only).
Research a proposed accounting standard for the current or prior year
Requirements:
Writing, using software, and interpreting results is a large part of your learning experience.
These assignments are designed to improve your use of technology and communication skills.
Nevertheless, using proper business English and resources from the library you will comment and share your research with your classmates.
More so, make sure you note your source in proper APA format.
Project Information:
You will be using EDGAR (http://www.sec.gov/edgar.shtml) and the FASB codification system to research a company’s financial statements and to research a proposed accounting standard for the current or prior year (assettype transactions only).
Additionally, you will be creating financial accounting information and commenting on the proposal you
selected as it applies to the company you selected.
Week 1 Writing Project Part 1:
Find a proposed standard from the current or prior year that is related to this course (asset-type transactions only) in the FASB Codification system.
Also, prepare a 2-3 page summary of the FASB proposal highlighting what changed, why,
and the potential impact on the financial statements and disclosures.
Week 1: Submit your summary. Requirements:
Using proper business English and resources from the library you will comment and share your research with your classmates.
Also, make sure you note your source in proper APA format.
Project Information:
In addition, you will be using EDGAR (http://www.sec.gov/edgar.shtml) and the FASB codification system
to research a company’s financial statements and to research a proposed accounting standard for the current or prior year (assettype transactions only).
Week 1 Writing Project Part 1:
More so, find a proposed standard from the current or prior year that is related to this course (asset-type transactions only) in the FASB Codification system.
Lastly, prepare a 2-3 page summary of the FASB proposal highlighting what changed, why,
and the potential impact on the financial statements and disclosures.
Week 1: Submit your summary
Attachments
What differences do you see between the various writings
Paragraph 1: What differences do you see between the various writings/groups, especially in regard to the ideas of an afterlife and of bodily resurrection?
What differences do you see between the various writings
Please read all 4 PDF documents (1. Eight Principles of Reform Judaism, 2. Conservative Jew on the Afterlife, 3.
Who will be resurrected?, and 4. Excerpts from the Hebrew Bible (a.k.a. the Christian title of Old Testament;
the PDF is in the NKJV translation; if you prefer KJV or another, click here (Links to an external site.) to conveniently read all the passages in one place) in the Unit 6 module in preparation for the reflection in this unit.
While you do not have to list every writing in your answer to every question, each must be brought in at some point.
You will be expected to refer to each document with specific quotations and citation (the document author — or its title or a shortened version
thereof is fine for this assignment).
Failure to quote/cite will result in a loss of points.
In at least one paragraph per topic, interact with documents 1, 2, and 3 in regard to the following questions.
Be sure you have three clear paragraphs that fully discuss the questions below.
Paragraph 1: What differences do you see between the various writings/groups, especially in regard to the ideas of an afterlife and of bodily resurrection?
Additionally, Paragraph 2: Which article uses the Hebrew Bible most in making its points in the first 3 PDFs (seen by their references to or quotes from books of the Hebrew Bible/Old Testament, or lack thereof), and which least uses it?
Paragraph 3: In the fourth document (Key excerpts from the Hebrew Bible – known by Christians as the Old Testament, in the New King James Version translation;
if you’d prefer to read these passages in another translation,
Biblegateway.com (Links to an external site.) has many options such as KJV, NIV, etc.,
and Sefaria.org has a recent Jewish translation here: